Why your blog should be the cornerstone of your online marketing

A Blog is Far Easier to Edit than a Website.

Your blog should be the cornerstone of your marketing online.

It’s where your articles, videos, and thoughts should all be located. It’s where your customers should be able to find your products. It’s also where they should be connecting with you.

Before you do anything with your blog, you have to plan out what your goals are with it.

• Do you want more customers?
• Do you want to embrace the ones you have and build your relationship with them?
• Do you want one blog or many?

Once your blog is up, you have to use it! The key to blogging is consistency. Make a decision about how many posts you’ll be putting up each week and stick to it. This will keep people coming back for more.

If someone comments on a post that you put up on your blog, respond to it.

This encourages others to interact with you and creates a deep relationship with your customers.

It’s great to have one blog, but cross linking a few of them is even better.

Use Wordpress.com, Blogger, MySpace, Tumblr, or any other site to cross link all of your blogs to each other.

Remember that your audience just wants to know you. Use your blog to make it easy for them.

I have to be honest, I’ve been resistant to using by blog to the fullest – but now it is fun and easy once it is set up!

A Blog is Great Because:

• You can let who you are come out sooner and faster, so that you can connect with prospects deeper and quicker.
• Content can be dispersed faster to social networking, RSS readers, other websites that come to yours for content, and to those who subscribe to your blog.
• You can easily publish content without needing a designer to create new pages.
• Search engines will visit them more often and give them search engine kudos if they are update regularly.

Create a Plan

As you can imagine, it is far more effective to have a plan before you just start showing up all over the web.

In just 2 days we will be starting the http://www.onlinepresencemadeeasy.com program.

The very first session will be to create your very own online plan for your product or service.

There are still a couple of seats available so if you want to create an online plan and easily navigate it with a great group of people call me at 705-745-4006.

If you are not sure whether you have a business or idea that can be implemented on the web – call me for a free consult!

So Join Us:

Each week, you will bring your laptop and actually set up your blog, list building system, social marketing and automation.  You will set up everything except your website.  (There are plenty of experts to help you with that – although you will become clearer about your needs!)

Here are just some of people that have signed up and their reasons for doing so!

Retiring From Her Day Job

Karen Laws – is a very successful personal coach for people and their dogs. Visit Karen and her ‘graduates’ at www.ontarioelitedogs.ca. She is retiring from her day job in August and wants to develop teaching aids for her new project “Happy Dogs – Happy You”: www.meetup.com/Peterborough-Dog-Behaviour-Improvement/

Giving the Biggest Gift of All

Michelle Griepsma – is a Fertility Care Practitioner and will be setting up the online system for “Longing for a Baby”.  She has been helping couples who have had difficulties getting pregnant for the past 10 years. Her clients’ success stories are heart warming and give me goose bumps!  She will be starting her online presence from scratch.

Sending Her Virtual Assistant

Betty Johnston – is a very busy realtor www.bettysellshomes.net so she is sending her virtual assistant because she is doing the ongoing work.  Actually, I am offering a two for one.  Betty will be making the strategic and copy decisions and her assistant will do the work in the class! (Call me if you have a similar situation!)

Developing a New Service

Sylvia Davies – supports parents and individuals who are facing restricted diets due to health issues such as Chrohn’s and Celiac.  What are you supposed to do when you have to live without wheat, eggs sugar, soy and dairy?  Sylvia has tested recipes, shopping guides and support systems.  She is also writing a cookbook and will be developing the online part of this service from scratch!

Taking the Time to Do It

Kim Appleton – I know – she is a web and techie expert extraordinaire www.linkedin.com/in/kappleton So why is she taking this program? Her days and weekends are spent working for her web clients so she hasn’t been taking the time to set up her own personal coaching business.  (I think lots of us can identify with that!) Kim is an Entrepreneurial Success Coach.  She is a Certified Dream Coach and Sedona Method Coach/Practitioner and I am soooo excited to have her in the program!

As you can see – the sky is the limit for opportunities. Go to www.onlinepresencemadeeasy.com and learn how to get more customers and profits by using social marketing tools and have fun doing it!